About us
We started Sugarplum Dancewear because we found it increasingly difficult to find good quality dancewear at sensible prices.
Based in South-West London, we’re a small team of dance enthusiasts who would rather be dancing (and doing other interesting things!) than traipsing round shops looking for the right dance products.
We launched in Summer 2009 and have a panel of dance teachers, dancers and parents of small dancers who advise us on all our products – both those we source from around the world and those we design and manufacture ourselves in the UK.
We’re committed to providing the highest quality dancewear, with exemplary service and highly competitive prices and we would genuinely welcome your feedback so we can continue to improve our products and our service. So, if you have any comments or suggestions, please email us at info@sugarplumdancewear.co.uk or write to us at Sugarplum Dancewear, PO Box 62775, London, SW12 2AQ.
Frequently asked questions:
What is the quickest way to place my order?
The quickest way to order is online. Telephone orders can take slightly longer, as we have to manually prepare despatch paperwork.
How long will my order take to arrive?
Please allow 3-5 working days (working days are Monday – Friday) for your order to arrive.
Can I order by phone?
Yes, but if your order is urgent, please bear in mind that it’s quicker to order online. If you’d prefer to order by phone, please email us at info@sugarplumdancewear.co.uk with the item(s) and sizes you would like to order, your delivery address details and a daytime contact number. We will prepare your order for despatch & call you to take payment details. Please do not put your credit card details in your email.
Do you have a shop we can visit?
In order to keep our prices competitive, Sugarplum Dancewear is purely online.
I am unsure which sizes to order, what would you advise?
Please check the sizing information for each product & bear in mind that many dance shoes and clothing items are manufactured on the small size. For example, most children will require a full size larger in ballet shoes than their regular outdoor shoe size.
If you are unsure which size to order, you may like to order more than one size and then return the unwanted sizes. (Please remember to try shoes on a clean dry surface and keep all the original packaging and labels intact when returning unwanted items. We are unable to accept returned items which appear worn or are in an unsaleable condition. For hygiene reasons we cannot accept tights for return unless faulty.)
If you are still unsure which size to order, please feel free to email us with any query at info@sugarplumdancewear.co.uk
Can I collect my order from your office?
We do not hold stock at our administrative office. Orders are despatched from our warehouse, which is unable to accept personal callers.
My order is urgent – can you deliver same-day or to my child’s dance class?
Out of fairness, we process all orders in the sequence they are received. As you might imagine, at peak times, particularly the start of each term, most orders are urgent & we try our hardest to process every order as quickly as possible.
We do not currently offer a same-day delivery service & are unfortunately not able to deliver to dance classes.
Please feel free to email us if you would like an update on the status of your order, at info@sugarplumdancewear.co.uk
We aim to respond to all emails received within 24 hours, Monday – Friday.
